As women, most of us struggle with feeling beautiful, wanted and loved. We can be our worst judge and enemy. I wanted to create a boutique that would help women feel loved and come to know that they are GOD'S BELOVED!
The Beloved Boutique Story
I have always been a tomboy, believe it or not! My southern girly-girl mother would always try to make me wear dresses and bows, but I would quickly change into my play clothes and run into the woods. I can remember when my mom would tell me to go get some make-up and lipstick on when my guy friends were coming over, and I would refuse!
So, it was a big surprise when I decided to pursue a degree in fashion design. After graduating college I moved out to Breckenridge, CO and worked for a few years before moving to Southern California to pursue my dream of designing outerwear. I quickly decided it wasn’t exactly me, so I moved back home to North Carolina where I got a job as the store manager of a locally owned, high-end women's boutique. It was there that I fell in love with the boutique life! I learned so much from my boss about the day-to-day operations, and I grew into the feminine fashion-loving woman I am today. Don't get me wrong, that tomboy is definitely still there, but she now wears lipstick and curls her hair! So, I am beyond grateful for my experience while working at Ella Blu!
Beloved Boutique Opens On Main Street Breckenridge
It was a little over a year after moving back to Breckenridge when the store I was managing was closing, leaving me without a job. While it was the last day to work at that store, it was the first day of beginning my dream of owning my own boutique.
I saw the opportunity to provide a boutique that was affordable, shoppable, and focused on providing great customer service. I wanted to combine my tomboy side with my new found girly side. I wanted to offer current trending fashion that is high-quality and practical, that customers would want to wear over and over again. It’s so easy to throw on workout pants, sneakers and a sweatshirt for your day-to-day life, but I know you can be just as comfortable wearing more fashionable clothes than that! Who wouldn't want to look cute and comfortable all day without being in boring black workout pants?!
So, I set out to open a boutique on Main Street that was full of clothing, shoes and accessories for women of all ages to shop and feel good about themselves. I wanted a store that had an open floor-plan, a fun dressing room and comfortable sitting area for family and friends to gather around. I wanted to create an environment that made the customers want to hangout and make it easy for myself and staff to build relationships with our customers. It had to be welcoming and inviting.
Beloved Boutique is more than just about selling clothes. Beloved is a place to connect authentically! I can meet and create relationships with people from all over the world. I can help my customers find things that make them look and feel good about themselves. To me, it’s the people I meet and my staff that make Beloved what it is today!
About Mindy Thein, Owner
I am someone who is very social, even though I even struggle a bit with anxiety. I have always, always loved people and never met a stranger. I was someone who just wanted to be friends with everyone. I was actually made fun of and bullied from middle school through high school. I never understood why people were so mean and why we could not all be friends.
As I grew up, it was so easy to fall in love with retail. Why? Because I never know who's going to walk through the door. People from all over the world come to visit Breckenridge, CO. I am fascinated by them all!
What to Expect At Beloved Boutique
We love to provide more than just customer service. We love it when customers allow us to be their personal shopper and fashion consultant. We even set up FaceTime personal shopping appointments with women who are out of state. We provide an open door to ask any questions so we can provide the best help. We want women to find new clothing or shoes that make them feel beautiful. When they leave, they should feel like it was the best shopping experience they had while visiting our town!
Come Visit Us Today In Breckenridge
Come on in today and say hello - 115 S Main Street, Breckenridge, CO. We'd love to meet you and show you around our store.
Or shop online here from the convenience of your home. Send us any questions, and we'd be happy to help with sizing and styles.